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Title: Programma [opening City-Theater Utrecht Januari 1936].
Description: S.I. [Utrecht], s.n. [Directie City- Flora theater], 1936. Original limp black coloured wrappers, stapled, with a large illustration after a line-drawing on front wrapper, portrait of Marlène Dietrich in line-drawing on lower outer wrapper. 40pp. Many portraits of foreign movie stars in text and one full-page of Marlène Dietrich, illustrated advertisments, official programme to Grand opening at centre-fold., photo portrait of Shirley Temple, with caption in dutch at tail, 24x15cm. loosely inserted. Promotional booklet, issued on the occasion of the Grand-opening of City Cinema, Utrecht municipality. Includes, besides an architectural description on 2pp. of the building, by both architects J. van der Weele and N. Andriessen, a 4pp. notice featuring 20th Century Fox produced movies with 9 portraits of novie stars and a 2pp. notice by Paramount with 2 portraits, some technical data are also supplied. A very good copy in nicely designed wrappers.

Keywords: city flora theater grand opening cinema movie stars shirley temple promotion advertising film utrecht history architecture grand opening programme

Price: EUR 75.00 = appr. US$ 81.51 Seller: Antiquarian Booksellers Gemilang
- Book number: 48726