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PHILIP CARR-GOMM (ED.) - The Druid Renaissance [Gesigneerd] The Voice of Druidry Today

Title: The Druid Renaissance [Gesigneerd] The Voice of Druidry Today
Description: Thorsons, 1996 (first edition), 301 blz., porto 3,95 euro NL, ISBN 9781855384804, Paperback, zo goed als nieuw. Mooi ex. Engelstalig. Gesigneerd door auteur. As new. Text in English. Signed by author.,Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function within the marketing process. It stresses the pivotal relationship between finance and strategy in the marketing process and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. The text reflects the trend towards stressing the need for marketing to contribute to shareholder value and is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface..


Price: EUR 12.50 = appr. US$ 13.59 Seller: Boek2 Antiquariaat
- Book number: MP955/142699

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